Email solutions provider APM Internet has today unveiled a new brand identity that represents a significant consolidation of focus as a leading email solutions provider. The re-brand deliberately bucks recent the trends in IT services of having abstract names that bear no relation to a company’s chief activity.
The company went through an internal exercise (no expensive brand agencies) and kept coming back to one name. That name summed up their focus and would make it easy for potential customers and partners to readily understand what the company did, and what it stood for. From today the company’s new public identity is The Very Good Email Company, with a new website and collateral in place to support this new brand.
Adrian Mardlin, MD at The Very Good Email Company commented: “Our old name didn’t clearly say what we do – our new identity as The Very Good Email Company reflects our focus as an email solutions provider and our ethos of performance and customer care.” He continued: “No clever names – or expensive ‘branding’ exercises – just a simple, straightforward name that ‘does what it says on the tin’.”
Paul Evans, Technical Director, added: “The new name gives an idea of the type of team we are. This is not a cocky attitude or marketing ‘mist’, it’s a bar; a level of achievement we are setting for ourselves. It’s not about assuming the right to refer to ourselves as ‘very good’ but rather a title we intend to continuously earn from our customers.”
About The Very Good Email Company
The Very Good Email Company is the UK Leader in email and fax solutions, formed in 2002 by Adrian Mardlin – the founder of successful ISP Nildram (now a part of Tiscali). With a specific focus on fax and email services, The Very Good Email Company has built a successful niche providing fax-to-email and email-to-fax solutions, as well as email packages with leading edge spam and virus filtering.
The Very Good Email Company has brought together experienced individuals to create a core team of design, development and implementation experts. The company is all about technical excellence, concentrating on messaging and nothing else, maintaining a tight focus on providing the best services in the business.