01st September 2009
APM Internet becomes The Very Good Email Company

Email solutions provider APM Internet has today unveiled a new brand identity that represents a significant consolidation of focus as a leading email solutions provider. The re-brand deliberately bucks recent the trends in IT services of having abstract names that bear no relation to a company’s chief activity.

The company went through an internal exercise (no expensive brand agencies) and kept coming back to one name. That name summed up their focus and would make it easy for potential customers and partners to readily understand what the company did, and what it stood for. From today the company’s new public identity is The Very Good Email Company, with a new website and collateral in place to support this new brand.

Adrian Mardlin, MD at The Very Good Email Company commented: “Our old name didn’t clearly say what we do – our new identity as The Very Good Email Company reflects our focus as an email solutions provider and our ethos of performance and customer care.” He continued: “No clever names – or expensive ‘branding’ exercises – just a simple, straightforward name that ‘does what it says on the tin’.”

Paul Evans, Technical Director, added: “The new name gives an idea of the type of team we are. This is not a cocky attitude or marketing ‘mist’, it’s a bar; a level of achievement we are setting for ourselves. It’s not about assuming the right to refer to ourselves as ‘very good’ but rather a title we intend to continuously earn from our customers.”

Is it time for business users of Google Gmail to prepare for the unexpected?

February 24, 2009
Today’s news that Google Gmail has suffered another major outage must ring alarm bells for many businesses that rely on this platform for their communications, flagging the need to back-up their email ready for the rare occasions that things go wrong.